EEI Branded Materials
Desktop Publishing, Branding, Microsites
Summary
The Edison Electric Institute (EEI) is a trade association representing all U.S. investor-owned electric companies. I coordinated with electric power industry subject matter experts to create dozens of communications pieces reaching an audience of more than 10,000 people. I also led branding efforts across more than 10 industry meetings, drawing in thousands of attendees and hundreds of thousands of dollars in annual revenue.
Role
Senior graphic design specialist (magazines, policy pieces, websites, social media, advocacy collateral, event materials, branding
Team
Creative director, junior graphic designer, subject matter experts, communications team, meeting organizers
Timeline
2014 – 2019 (ongoing)
Desktop publishing
Electric Perspectives Magazine
Opening spreads from an electric power industry print publication.
Electric Perspectives—Electric Perspectives is a bi-monthly magazine published in print and online. Each issue covered a range of different topics relating to the electric power industry.
Branding
Electric Power Industry Outlook
Branding for a state-of-the-industry financial event.
EEI’s Annual State of the Energy Industry Outlook—The event featured a printed booklet to provide to attendees, accompanying social media graphics, a microsite, and presentation slides.
Branding
Consumer’s Guide to Impostor Utility Scams
Materials for a consumer-focused anti-scam campaign.
Utilities United Against Scams—The campaign featured a printed booklet (PDF), social media graphics, and microsite.
Infographics
Celebrating 1 Million Electric Vehicles on U.S. Roads
Infographic and accompanying materials highlighting a key electric vehicle milestone.
#1MillionEVs—Parts of the infographic were repurposed for social media and used at industry events.
Website design
EEI Website Refresh
Redesign of EEI’s homepage, supporting pages, blog, and accompanying documentation for EEI’s web and digital products.
EEI web guidelines—We outlined colors, fonts, and components, and recommended photography as part of EEI’s overall brand refresh.